One thing that stood out to us in terms of that support was that we were able to create a Call of Duty game and achieve a ‘first’ - Call of Duty: Mobile is the first Call of Duty title to feature elements from both Modern Warfare and Black Ops series. “They’ve been very generous with the opportunity to make a great Call of Duty game and provided excellent feedback every step of the way. “Activision has been a true partner throughout development,” Yao stressed.
TiMi was given a fair amount of trust and autonomy in this process, however. Launch is just the beginning and the even greater challenge is to make sure we continue to respond to players’ needs across the globe.”Īs the owner of the Call of Duty IP, Activision no doubt had to make sure that the first-ever mobile game in the franchise remained true to the brand. It’s still early for Call of Duty: Mobile. It took a lot of effort to find the right balance for players. Call of Duty controls offer immense depth and while we needed to make sure new players could pick up Call of Duty: Mobile, it was also important we didn’t surrender the sophistication that gives players a clear path to mastery. We needed to master tools that match that of AAA console games, so we had to use the same engine, same editor tools of a console, for mobile. “For us, we’re striving to deliver AAA experiences on mobile. Now, bringing that to mobile means you have to accomplish two things: satisfy Call of Duty fans and hit a higher quality bar than anything else on the mobile shooter market, even on mid-to-low level devices with a weak internet connection,” Yao explained. Activision has created one of the biggest IPs in entertainment by delivering engaging, high quality experiences with big replay value. “The biggest challenge is reaching the expectations players have in terms of quality and feel for Call of Duty. Leo Yao, General Manager of TiMi J3 Studio and Director of Call of Duty: Mobile, told GameDaily that there was definitely a certain expectation to live up to with this project because of the Call of Duty name. Arena of Valor, essentially a reskinned version of Honor of Kings, didn’t quite catch on in Western markets in the same way, but Call of Duty already has the inherent advantage of incredible brand recognition in the West. According to Sensor Tower, Honor of Kings grossed a staggering $4.5 billion (as of March 2019), including $200 million outside of China, making it the most lucrative game regardless of platform. The developer’s incredible track record with mobile MOBA titles like Honor of Kings speaks for itself. This was no easy feat, as console games that are shoehorned onto mobile are usually destined for failure, but Shenzhen, China-based TiMi Studios, Tencent’s largest internal studio, was up to the task. When the mega publisher decided that it would take its tentpole IP into the mobile sphere, it enlisted the help of Chinese tech behemoth (and minority stakeholder) Tencent to ensure that Call of Duty would resonate with mobile gamers and fans of the franchise alike. 2019 was no different, as Activision’s Call of Duty: Modern Warfare crossed the $1 billion sales mark in December. GameDaily chats with Call of Duty: Mobile director Leo Yao and TiMi's International Business Director, Vincent Gao, about bringing the massive console IP to mobile.Ĭall of Duty remains one of the most popular and recognizable franchises in all of gaming, and each year it continues to light up the sales charts.
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